Shiftiness and Creativity

Back and forth. Back and forth. Back and forth. Again! No, Stanley, not up and down. Back and forth....

Can shifting your eyes back and forth for 30 seconds boost creativity in a meaningful way—that is, not on a psych test, but in the real world? I'm dubious that it can inspire someone to write the Great American Novel, but—who knows?—it might just get employees to come up with that killer brand extension.

Interesting article by Sharon Begley here.