Wednesday, November 16, 2011

The Bottomless Bowl of Soup

And consider the hundreds of crackers that went with that.

Consider a clever study done by Brian Wansink, a professor of marketing at Cornell. He used a bottomless bowl of soup – there was a secret tube that kept on refilling the bowl with soup from below – to demonstrate that how much people eat is largely dependent on how much you give them. The group with the bottomless bowl ended up consuming nearly 70 percent more than the group with normal bowls. What’s worse, nobody even noticed that they’d just slurped far more soup than normal.

The Bottomless Bowl of Soup and Why Do People Eat Too Much

Thanks New Shelton

1 comment:

bob said...

I would like a bottomless bag of Starburst.

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